---
module: 100-03
language: en
chapter: 100
title: "Social Psychology, Communication, Culture, and the Behaviour of Health"
module_title: "Adherence, placebo and nocebo, risk, consent, and shared decisions"
source_sha256: f2c994a5cac6ed1378fbb8455703ae5341f82f0285305165c946e0c94ad39afd
---
# Adherence, placebo, risk, consent, and decisions

## Adherence
### Correspondence with an agreed plan
### Plans fail from cost, burden, confusion, goals
### Nonadherent label becomes character judgment
### Initiation, implementation, persistence
### Refill shows possession, container shows opening
#### Self-report needs safe disclosure
### Unintentional: forgetting, dexterity, access
### Intentional: side effects, mistrust, preference
#### Categories overlap over time
### Ask normalisingly about missed doses

## Regimen design
### Regimen design is a clinical intervention
### Fewer doses, stable routines, fewer medicines
### Usable packaging, supply, missed-dose plan
### Reminders fix memory, not cost or side effects
### Monitoring must not become punitive
### Reliable benefit with minimum burden

## Placebo and nocebo
### Meaning, expectation, learning, context
### Alters symptoms, autonomic, endocrine function
#### Illness is not imaginary
### Trial placebo response is broader
#### Spontaneous change, regression to the mean
### Nocebo from negative expectation
### Neutral frequency and severity, action to take
### Report affected and unaffected proportions
### Open-label placebo is condition-specific
#### Deception undermines trust and consent
### Ethical contextual healing
#### Rationale, proportionate confidence, follow-up

## Communicating risk
### Specify outcome, population, period, comparator
### Relative risk versus absolute difference
### Number needed is reciprocal of difference
#### Varies with baseline risk, not fixed
### Natural frequencies clarify conditional probability
### Keep denominators consistent
### Icon array design shapes perception
### Verbal labels need numbers
### Framing: survival feels better than mortality
#### Avoid relative benefits with absolute harms
### Precision should match evidence

## Shared decision-making
### Recognise, exchange, deliberate, agree or defer
### Key when outcomes similar but burdens differ
### Not a menu without guidance
### Clinician: options and evidence
### Patient: values, circumstances, trade-offs
### Time-critical choices change the form
### Strong recommendation compatible with autonomy
#### Clear reasons, refusal not punished
### Inaccessible options transfer burden
### Decision aids support, not replace, talk
#### Current evidence, conflicts disclosed, update date

## Decisional capacity
### Specific to decision and time
### Understand, appreciate, reason, communicate
### Not set by diagnosis, age, or disagreement
### Fluctuates with delirium, pain, fear, drugs
### Support and treat reversible causes first
### Stricter threshold for higher stakes
#### Not reserved for those who agree
### Substitute uses known values, else best interests
### Restrictions no broader or longer than needed

## Informed consent and emergencies
### Disclosure, comprehension, voluntariness, capacity
### Signed form is evidence, not the process
### Material: purpose, benefits, risks, alternatives
#### Reasonable person and personal concerns
### Consent can be withdrawn, not transferred
### Emergency exception is narrow
#### Convenience or time pressure is no emergency
### Advance directives preserve autonomy
### Separate clinical, ethical, legal questions

## Trust and integrated practice
### Trust is input and outcome
### Competence, honesty, reliability, care
### Trustworthy practice welcomes questions
### Mistreatment makes scepticism rational
#### Rebuild through changed behaviour and systems
### Define the decision and later behaviour
### Elicit understanding, values, constraints, role
### Absolute risks, proportionate recommendation
### Follow outcomes and revisit the choice
